zero sulphates, parabens, phthalates, mineral oils, petrochemicals
Sulphates are lathering chemicals which strip off oil and dirt, causing irritation to skin, lungs and hair. Parabens are preservatives for longevity. Phthalates are binding agents to add creaminess. Hydrocarbon oils like petroleum and mineral oil are widely used in the beauty industry for their smoothing texture. but these damage the skin barrier and increase water loss.
We use natural oils like virgin coconut and olive oils and natural butters like shea and mango butter. They may not be perfectly creamy or lather up a storm, but that's a happy trade-off, we feel. Grandma would approve.
we're happily certified
Having others certify us gives us a that natural kind of high. Our products are licensed directly from the Ministry of Ayush for authenticity, certified by stringent FDA EU standards on formulation, PETA for cruelty-free, Good Manufacturing Practice and ISO 9002 for process, quality, efficacy and safety standards.